SpeakerCraft Catalog and Rebrand

I created this catalog from scratch with the intent of finalizing the SpeakerCraft rebranding transition. It is 72 pages and has a modular layout that uses the iconic SpeakerCraft vertical bar for lifestyle images and section divisions.

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I worked with my creative director to update the legacy SpeakerCraft style and develop comprehensive design rules. Most of the brand’s look revolves around horizontal divisions — the dark/light graphics and modular layouts were used historically, so I created grids that adapted these design motifs into every conceivable application. The logic behind the look is that SpeakerCraft has always been known for reinventing itself. I created a dynamic background graphic for an obvious “sound wave” motif and a dramatic black/red contrast to create a sense that SpeakerCraft always has something new just beyond the horizon (reinvention, or “ReCrafting”).

Here are a few designs:

 

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